1900s-1910s

This era took trademark ads from an informational to a persuasive slant. Rather than informing readers about the quality of their product, advertisers encouraged consumers to recognize that their product was the only one that deserved to be purchased.

This ad for the "Exide Automobile Starting Battery" from July 13, 1916 affirmed to the reader that this brand was better than others of its kind.

A second aim or this era focused upon the American consumers' obsession with health.

This ad for Beecham's Pills from July 13th, 1916 promises that they will aid the reader's digestive process and make him or her healthier.

A final ad technique from this time was to depict new forms of transportation as liberating, safe, and fun. This advertisement for Edward Crites bicycles from July 13th, 1916 shows a man speeding merrily to and from work.

Look in representative ads from the 1900s and 1910s. Do you see any ads that focus on health or celebrate transportation?